9/23/2023 0 Comments Corporate email lingo![]() ![]() ![]() In Influence: The Psychology of Persuasion, Dr. Helpful contentĭeliver value before asking for something in return. This means people are much more likely to engage with your emails when the subject line reflects your target prospect’s current challenge. Similarly, subject line personalization also boosts open rates by 50%. While cold email templates are great, be sure to customize them to fit the specific pain points of your recipients. Personalization boosts reply rates by up to 142% - a tailored message positions the spotlight on your recipient and makes them feel they’re the only one you’re writing to. Personalized messages based on job titles, pain points, and LinkedIn activity speak volumes. Here are 3 fundamentals of how to write a sales-winning B2B email: Personalization What makes a good B2B email?Ī strong B2B email has one simple goal: to open the door for further conversation by positioning you as an expert and building trust. But what makes a good B2B email? We’ll answer that question below and provide practical tips on how to write B2B emails like those our team has been using for 5 years. ![]() That’s why a compelling B2B email is crucial for your sales outreach strategy - you want to remain top of mind and increase your recipient’s chance of hitting the reply button. Between buzzing phones, pinging Slacks, and an endless stream of notifications, the chance of your recipient retaining any memory of your message is slim. The average decision-maker sends and receives 121 business emails a day. ![]()
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